With so many new online businesses launching, it’s important to have a distinct brand especially on a highly visual platform like Instagram. The best way to capture and maintain the attention of your audience is to have epic brand visuals and content they can use and care about. From past conversations, I’ve learned that many business owners don’t put that much thought into their captions on social media. This definitely has to change. Captions are the golden ticket to attracting the perfect audience alongside beautiful photos.