There’s a middle crowd that yearns for change and to actually take that leap, but their ideas (to them) seem small and drowned out because “everyone else is doing it”. They see and hear about the opportunities available, but there’s a doubt present. There is a belief that the market is too saturated for them to be successful.
It’s all in their head. It may be all on your head as well. I’ve been there. Visit there often, but I shake it off.
If you have an idea that isn’t innovative, this entire blog post is dedicated to you!
If your idea scares you because “everyone else is doing it”, this blog post was specifically crafted for you!